Author: hbg2026

Walmart Holiday 2025 Fragrance Collections

Tahari and the Spell Collection Bring Fragrance Discovery to Walmart for Holiday 2025 The holiday fragrance program featured a Tahari men’s discovery set and a Walmart-exclusive women’s fragrance duo. NEW YORK, Holiday 2025: Horizon Beauty Group expanded its holiday fragrance presence at Walmart with two discovery-driven gift collections for men and women: the Tahari Men’s […]

Horizon Beauty Group:
 Fragrance and Beauty

Eyeing modern shoppers, Horizon Beauty Group bolsters its portfolio with new brands including Pardon My Fro, Badgley Mischka, Freeze 24/7 and Candie’s. A leader in the global prestige beauty category, Horizon Beauty Group aims to continuously improve through innovation and creating new experiences by putting today’s contemporary consumer first. The majority of Horizon’s fragrances are […]

Elie Tahari Launches Sandcastle and Stargazer

Elie Tahari Prestige Launches Sandcastle and Stargazer Fragrances The two new women’s fragrances bring contrasting interpretations of daytime escape and evening allure to the Elie Tahari fragrance portfolio. NEW YORK, April 3, 2025: Elie Tahari Prestige announced the launch of Sandcastle and Stargazer, two women’s fragrances designed to capture distinct moments through scent. The new […]

Celebrating Culture, Confidence & Legacy:
 Dana Bly’s Journey with Pardon My Fro

For many Black women, finding products and imagery that authentically reflect our identity and tell our story can sometimes be a challenge. Dana Bly set out to change that with her brand, Pardon My Fro. Inspired by her entrepreneurial spirit and love for fashion and design, Dana had long envisioned creating something of her own, but […]

Pardon My Fro Masters the Art of Empowerment

Rooted in its mission of providing inclusive representation, the Horizon Beauty Group company brand strives to create products that inspire confidence and self-expression. In Partnership with Pardon My Fro Pardon My Fro inspires consumers to
“become the art” with Pardon My Fro Hair.  Since entering the market in 2010, Pardon My Fro has been a voice […]

Badgley Mischka Fragrance Dreams Up a
World of Luxury Under Horizon

Mark Badgley and James Mischka’s latest approach to fragrance, much like the designs for their storied fashion house, encapsulates a striking understanding of sophistication and elegance, while being comfortable in style. While the Voyage Collection, which was shown at Badgley Mischka’s fall 2024 show in February, is not the brand’s first venture into fragrance, it […]

Badgley Mischka to Launch New Fragrance

The celebrated design duo Mark Badgley and James Mischka are vamping up their fragrance offering with innovative new collections launching in 2023. Beginning with a new eponymous high fragrance collection, Badgley Mischka will satisfy true luxury customers. The scents are composed of the rarest and most expensive natural raw ingredients, and formulated by the designers […]

The Iconic Candie’s Fragrance Relaunch

Horizon Beauty Group takes on License for Candie’s Fragrance and Beauty.  Founded in 1981 with the now iconic “Candie” high-heeled wood-bottom slide, the Candie’s brand enjoys incredible 86% market name recognition. Horizon Beautyu, the global leader in prestige beauty and fragrance, is presently relaunching the signature fragrance with contemporary packaging and marketing that aligns with […]