ACTION BRONSON BAKLAVA is a fragrance born from the larger than life world of Action Bronson, where food, music, art, travel and scent all collide. “Baklava” has become part of Bronson’s identity, rooted in memories of being in the kitchen with his grandmother and evolving into a signature name he carries throughout his creative universe. His connection to fragrance is just as authentic. While creating Only for Dolphins, Bronson wanted the project to engage every sense, extending the album beyond music into food, visual art and even smell. That idea became “Splash by Baklava,” a fragrance concept he created alongside the album and literally worked into the music itself. On the track “Splash,” he repeatedly introduces “Splash by Baklava” before announcing it as a new fragrance, blurring the line between a song, a scent and the world of Baklava.

BAKLAVA builds on that story, translating Bronson’s unmistakable personality into fragrance: unexpected, indulgent, sensory and unapologetically original. Like his music and his relationship with food, the collection is about layers, richness and combinations that should not always work but somehow do. It is a fragrance concept that feels less like a traditional celebrity scent and more like another canvas for an artist who refuses to stay in one lane. From the kitchen to the studio, from a lyric to a bottle, BAKLAVA brings the full Action Bronson experience into scent and turns fragrance into one more way to enter his world.