Von Dutch started in the garages and custom car shops of Southern California, where pinstripes, paint, and personality turned everyday objects into something unmistakably your own. That spirit of individuality has stayed with Von Dutch through every era of the brand. From Kustom Kulture to the early 2000s and today, Von Dutch has always been about standing out and doing things your own way.

Von Dutch Beauty takes the attitude of the brand into scent. A fragrance can bring you right back, almost like hearing an old song. Music has always been part of Von Dutch culture, and fragrance is a natural extension of that connection.