Tahari and the Spell Collection Bring Fragrance Discovery to Walmart for Holiday 2025
The holiday fragrance program featured a Tahari men’s discovery set and a Walmart-exclusive women’s fragrance duo.
NEW YORK, Holiday 2025: Horizon Beauty Group expanded its holiday fragrance presence at Walmart with two discovery-driven gift collections for men and women: the Tahari Men’s Explorer Set and the Walmart-exclusive Spell Collection.
The Tahari Men’s Explorer Set included three 30 mL fragrances designed to offer a range of modern masculine scent profiles: Leather Oud, Aqua Wave and Tahari Black.
Leather Oud combines fresh citrus with the warmth of leather, oud, spice and amber. Aqua Wave offers a fresher option with an aquatic character suited to everyday wear. Tahari Black completes the collection with a deeper composition built around rum, leather and tobacco accords.
Together, the three fragrances allowed customers to explore fresh, warm and bold scent directions without committing to a single full-size fragrance. The 30 mL format also made the set suitable for travel, gifting and daily fragrance rotation.
For women, the Spell Collection introduced two fragrances created around contrasting interpretations of enchantment.
Sweet Spell evokes romantic charm through sparkling bergamot, delicate florals and warm amber. Mystic Spell presents a more unexpected gourmand composition, blending zesty citrus with creamy pistachio, musk and sandalwood.
The Spell Collection was available exclusively at Walmart for the 2025 holiday season. Its imaginative fragrance names, decorative packaging and approachable scent profiles were developed to make fragrance gifting feel expressive, personal and easy to discover.
The combined program gave Walmart shoppers multiple ways to shop fragrance during the holiday season. Tahari offered a versatile wardrobe of masculine scents, while the Spell Collection delivered a playful fragrance story created specifically for the women’s gifting category.