Amalfi Glow and Gelateria Gentile Bring an Endless Italian Summer to New York City
The three-day collaboration paired a limited-edition Sole a Sorrento gelato with the Amalfi Glow Sole a Sorrento Hair & Body Mist.
NEW YORK, September 10, 2026: Amalfi Glow partnered with Gelateria Gentile to present Endless Italian Summer, a three-day fragrance and gelato experience held in New York City from September 10 through September 12, 2026.
Created to bring the Mediterranean world of Amalfi Glow to life, the collaboration centered on a limited-edition gelato flavor inspired by the brand’s Sole a Sorrento fragrance. Gelateria Gentile transformed the fragrance story into a creamy vanilla gelato with a hint of lemon and salted cookie crumble, capturing the bright citrus, warmth and sweetness associated with a summer in Sorrento.
Guests who purchased the limited-edition Sole a Sorrento gelato received a complimentary full-size Amalfi Glow Sole a Sorrento Hair & Body Mist. The fragrance combines bright lemon and bergamot with soft woods and clean sea air, offering a fresh interpretation of a sunlit morning along the Italian coast.
The activation took place at two Gelateria Gentile locations in New York City:
- University Place: 75 University Place
- Nolita: 229 Elizabeth Street
A limited allocation of the Sole a Sorrento Hair & Body Mist was reserved for each day of the activation and sold out daily.
Beyond product discovery, Endless Italian Summer gave the Amalfi Glow team the opportunity to meet customers in person, introduce the story behind the fragrance and hear immediate reactions to the scent. The experience created a direct connection between the brand and its community while allowing guests to explore Sole a Sorrento through fragrance, flavor and atmosphere.
The partnership demonstrated how fragrance storytelling can extend beyond the bottle. By translating Sole a Sorrento into a custom gelato experience, Amalfi Glow and Gelateria Gentile created an approachable, sensory expression of the Italian summer that inspired the scent.