Yankees Fragrance Takes Manhattan
![](https://hbeautygroup.com/wp-content/uploads/2018/08/ny-fragrance.jpg)
A 360° marketing campaign launched the official New York Yankees as it hit retail outlets, featuring classic black-and-white film photography and the slogan “Past, Present, Forever.”
The campaign showed up everywhere from subway ads on the No. 4 train that goes to Yankee Stadium, graffiti artists, a mobile truck experience, a bullpen sign, and a “Fragrance Day” event inside the ballpark.
![New York Yankees Fragrance Launch](https://horizonbeauty.wpengine.com/wp-content/uploads/2018/08/Screen-Shot-2020-08-25-at-12.53.35-PM-300x201.png)
New York Yankees Fragrance Launch