A 360° marketing campaign launched the official New York Yankees as it hit retail outlets, featuring classic black-and-white film photography and the slogan “Past, Present, Forever.”

The campaign showed up everywhere from subway ads on the No. 4 train that goes to Yankee Stadium, graffiti artists, a mobile truck experience, a bullpen sign, and a “Fragrance Day” event inside the ballpark.

New York Yankees Fragrance Launch