Cindy Crawford leads Jones New York in global ad campaign.

Supermodel Cindy Crawford became the face of Jones New York, pairing one iconic figure with another. Her appearances for the brand garner instant media and social media attention, and she serves to represent the brand across the generations.

The move heralds a global ad campaign for JNY, the embodiment of modern American style. Crawford is a masterstroke decision to highlight the brand’s legacy of offering impeccably designed women’s wear—timeless and flattering—and of course their celebrated fragrances.