The Iconic Candie’s Fragrance Relaunch
Horizon Beauty Group takes on License for Candie’s Fragrance and Beauty.
Founded in 1981 with the now iconic “Candie” high-heeled wood-bottom slide, the Candie’s brand enjoys incredible 86% market name recognition. Horizon Beautyu, the global leader in prestige beauty and fragrance, is presently relaunching the signature fragrance with contemporary packaging and marketing that aligns with brand’s origin as an exciting disruptor.
The Candie’s girl naturally takes the lead. She’s the spark of conversation and the one to inspire her friends. She’s sweet, playful, flirtatious, passionate, empowered—and always finding ways to make situations sweeter. A new line of body fragrances and future products will allow a new generation of Candie’s girls to fully express themselves. Candie’s lets her tell her story her way.