While working in the corporate world, Pardon My Fro founder Dana Bly loved doing creative illustration on the side. When she began her natural hair journey, she found no products that reflected her experience. So she began expressing herself through artwork and innovative products that celebrate women and champion beauty that doesn’t conform to standards.

Now Dana’s design has led to her extending the Pardon My Fro collections of art and lifestyle products to haircare. And the product will make its launch at Walmart stores nationwide. True to the brand, the products help women take care of their coils and curls with nourishing formulas. And the packaging features Dana’s trademark illustrations.

The haircare line spans Hair Milk, Leave-In Conditioner, Growth Oil, Curl Enhancer, Mousse, and Edge Slayer, for setting the edges around the face. Every product has been personally curated by Dana, from the quality ingredients to a signature scent that will leave hair with a light, fresh citric fragrance.

Look out for Pardon My Fro making appearances at events around the country in the coming months, as Dana helps the brand gain momentum in the leadup to rolling out the collection in stores nationwide.