Who We Are​

Horizon Beauty Group is a fully integrated beauty company, bringing brand development, licensing, manufacturing, marketing, and omnichannel distribution together under one roof. For more than fifteen years we’ve been a trusted leader in the U.S. beauty industry, creating fragrance and beauty brands that resonate with consumers across every retail channel.

From concept to commercialization, we provide the strategic insight, operational excellence, and speed to turn ideas into brands that thrive in a competitive marketplace — and we do it as a partner, not a vendor.

One Roof

As a fully integrated beauty company, we bring brand development, licensing, manufacturing, marketing, and omnichannel distribution together under one roof. From concept to commercialization, we provide the strategic insight, operational excellence, and speed to transform ideas into successful brands that thrive in today’s competitive marketplace.

Entrepreneurial by Design

Horizon combines entrepreneurial thinking with proven execution to anticipate trends, accelerate innovation, and deliver products consumers love. Whether launching a new brand, expanding an established portfolio, or bringing licensed properties to life, we help our partners move faster, grow smarter, and build lasting value.

Built on Relationships

Our greatest asset is the relationships we’ve built over the years. We work alongside retailers, licensors, brand owners, and manufacturing partners across North America, while leveraging a trusted global network that allows us to source, develop, and scale with efficiency and precision. These long-standing partnerships are founded on integrity, transparency, collaboration, and a shared commitment to long-term success.

Beyond the Brand

We don’t simply create beauty brands — we build businesses, cultivate lasting partnerships, and create opportunities for long-term growth. With deep roots in the domestic beauty industry and an expanding international reach, we connect innovation with consumers across every channel, shaping the future of beauty one brand at a time.

Our Spirit

Our greatest asset is the relationships we’ve built. We work alongside retailers, licensors, brand owners, and manufacturing partners across North America, backed by a trusted global network that lets us source, develop, and scale with precision.

The beauty industry never stands still — and neither do we. Every partnership begins with curiosity, creativity, and a commitment to discovering what’s next.

Entrepreneurial Mindset

We embrace bold thinking, move with agility, and create opportunities where others see obstacles.

Excellence in Execution

From product development to global distribution, we hold ourselves to the highest standards of quality, speed, and performance.

Constant Evolution

Markets change. Consumers evolve. We stay ahead by continuously adapting, innovating, and investing in what’s next.

Partnership First

Success is built on trust. We work as an extension of our partners’ teams, fostering long-term relationships through transparency, collaboration, and shared goals.

Consumer Driven

Every decision begins with understanding the modern consumer and delivering products that inspire confidence, individuality, and self-expression.

We don’t build brands to fit the market as it is.
We build them for the market they’re becoming.

Leadership

Robert Crames

Founder & Chief Executive Officer

Robert Crames founded Horizon Beauty Group with a vision to build beauty brands differently—bringing entrepreneurship, brand development, marketing, manufacturing, licensing, and distribution together within one agile organization.
Under Robert’s leadership, Horizon has evolved from a single-channel distributor into a fully integrated beauty company and trusted partner across every tier of retail. His approach is rooted in a defining principle: surround entrepreneurial vision with the infrastructure, expertise, and operational discipline required to scale it.With a focus on long-term brand equity rather than short-term transactions, Robert has positioned Horizon as the operational backbone behind a growing portfolio of fragrance and beauty brands. He brings an entrepreneurial mindset to every partnership, combining bold thinking with speed, strategic execution, and a deep understanding of what it takes to transform a compelling brand idea into a high-performing business.
Robert’s philosophy continues to shape Horizon today: the world’s most successful beauty brands are built with the same rigor and intention as the businesses behind them.

Carmela Palladino

President

Carmela Palladino serves as President of Horizon Beauty Group, bringing decades of executive leadership across the luxury beauty industry and deep expertise in retail strategy, brand development, and consumer marketing.
Throughout her career, Carmela has helped lead and shape some of the beauty industry’s most recognized businesses, developing an instinct for what makes brands resonate with consumers and succeed at retail. At Horizon, she has played a pivotal role in the company’s evolution, strengthening its ability to build enduring brands, cultivate meaningful retail partnerships, and accelerate growth across channels.
Working in close partnership with Founder and CEO Robert Crames, Carmela combines sophisticated brand stewardship with disciplined commercial execution. Her experience complements Horizon’s entrepreneurial culture, ensuring that creative ambition is supported by thoughtful strategy, operational excellence, and a clear path to scale.
Her leadership reflects Horizon’s long-term approach to partnership: building brands not simply for where the beauty market is today, but for where it is going next.